Marketing · Wānaka, New Zealand
Backbone Marketing
The creative-led, performance-based agency behind North South Partners' brand and campaigns. A small but mighty Wānaka team of marketers, creatives, technicians and strategists who build brands, websites, campaigns and journeys — including the one you are reading right now.
The Role
What they do for you.
Builds the brand and campaigns that bring New Zealand's best developments to international buyers — from strategy and messaging through to the advertising itself.
Designs and develops the digital experience — websites, landing pages, and the custom systems behind them.
Produces the content and creative — photography, copywriting, and the property collateral you see in our information packs.
Runs performance advertising across Meta and Google, so the right opportunities reach the right investors.
Operates the marketing systems — CRM, automation, and reporting — that keep our client communication consistent and personal.
When you meet them
You likely already have — every touchpoint from this website to your information pack is their work with us.
The Rest of the Network
Property Law
Goldman Legal
An independent, modern Queenstown legal practice acting for local and international clients — founded by Elliot Goldman and based at Jack's Point, minutes from the developments we work on. Property and real estate, trusts and asset protection, and a specialist overseas investment practice, delivered with a personalised, down-to-earth approach.
Rental Management
Darby Partners
With over 35 years shaping some of Australasia's most recognised resort communities — Jack's Point, The Hills, Millbrook, Te Arai — Darby Partners bring rare pedigree to the management of the places they helped create. Their philosophy is two words long: tread lightly.
Development
Falconer
The development company behind our current projects — and the group North South Partners belongs to. Falconer creates bespoke residential developments in Aotearoa's most aspirational destinations, guided by a single idea: architecture in harmony with landscape and lifestyle.
What happens next?
If anything here has resonated, the next step is a conversation. No commitment, no pressure, no follow-up sequence — just a phone call with one of our consultants, at a time that suits you.